Luxe Retail vs. Webshop

To what extend is luxe consumerism retail relevant for online customer experience?

Check our Peter Marino, retailshop architec for hyper-luxrious top brands like L-Vuiton, Dior, Channel, etc. Dismiss his dressing appearance for what it is, but do pay attention to his work, his ideas & concepts about shopping experience and you might have some new insights. I did!!

Combining retail & amusement in an unique & attractive context (a.k.a "retailment or entertailment" - also see sociolog G. Ritzer's book revolutionising the means of consumption -USA 1999), take the now well-know ideas of concept/flagship stores to the next level.

 http://www.petermarinoarchitect.com/www/#/featured

He thinks that "Applestores look like Ikea stores: not enought emotions!" Peter believes that creating places where people feels so well & at ease that they'd rather stay for 1/2 day than for several minutes, must be the ultimate goal of a successfull shop.

Fine, but what all that has to do with digital customer experience?

Peter - "webshop will never replace offline shopping becase it lacks the emotional experience".
Y. Carcelles, CEO L. Vuitton - "People don't come to our store solely to shop, but more importantly to experience a special way of life and feel special"

So, shouldn't one reconsider the "1-click" shopping mantra of most of the current webshop?
Why not re-consider our common assumption that the fastest way a webshop can lead someone to conclude a purchase, is the ultimate measure of its value, success and efficacy?

One needs to bring back Emotion in the online shopping experience, not just efficiency. And this requires a transformation to how buinesses approach their end-to-end digital customer liflecycle.

Amusement, Surprising, Emotional, Spiritual, Gaming, Community, Bounding... all must be part of the key criteria for a successfull transformation of a business digital reatil presence; not only SEO, visit traffic &/or click-trough-purchase metrics.

What do you think? your views are welcome...

3 questions before starting a digital transformation?

All your executive peers talk about it. It's one of the most covered topics in prominent business magazines. It's amongst the top 20 "most followed" business tweets worldwide. Many of your employees (the new & young ones, but also the middle managers and senior experts) are furiously engaged in it; not only at work but also at home as consumer & user. It's an avoidable wave of change, innovation, risks and opportunities.

It is the Digital Revolution: letting the full power of the world wide web become an intrinsic part of the business fundamental fabric itself.

But before you embark on the digital business transformation waggon, one must ask her/himself 3 core questions:

1- What do I personaly know & understand of these matters? What's my own "Individual Digital Footprint""

2 - What's my business actual "Digital Maturity" level? And where could/should it be in the near future, considering my competitive market forces?

3 - Is there any potential future value (financial &/or qualitative) of embarking on such journey, for my journey? Why is "Do Nothing" not a true option?

Obviously, it is not about having the correct answer to these 3 questions that really matter!

Thinking & exploring these topics do release enough entrepreneurial energy to stimulate any business owner to take a new and critical look at its current & future role in the digital economic value chain; and decide on the ultimate & true question:

- Do I Play In, or Do I Watch From The Sideline?


so what will it be....

Why this blog?

 This is my business blog.

Just a place to collect & share my views, insights about business digital transformation, professional education and training as a mean to achieve strategic transformation through people; and facilitate a conversation amongst likeminded thoughtleaders.

Feel free to read, contribute & broadcast...

jeandiopconsultancy.com