All your executive peers talk about it. It's one of the most covered topics in prominent business magazines. It's amongst the top 20 "most followed" business tweets worldwide. Many of your employees (the new & young ones, but also the middle managers and senior experts) are furiously engaged in it; not only at work but also at home as consumer & user. It's an avoidable wave of change, innovation, risks and opportunities.
It is the Digital Revolution: letting the full power of the world wide web become an intrinsic part of the business fundamental fabric itself.
But before you embark on the digital business transformation waggon, one must ask her/himself 3 core questions:
1- What do I personaly know & understand of these matters? What's my own "Individual Digital Footprint""
2 - What's my business actual "Digital Maturity" level? And where could/should it be in the near future, considering my competitive market forces?
3 - Is there any potential future value (financial &/or qualitative) of embarking on such journey, for my journey? Why is "Do Nothing" not a true option?
Obviously, it is not about having the correct answer to these 3 questions that really matter!
Thinking & exploring these topics do release enough entrepreneurial energy to stimulate any business owner to take a new and critical look at its current & future role in the digital economic value chain; and decide on the ultimate & true question:
- Do I Play In, or Do I Watch From The Sideline?
so what will it be....
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