Telco’s and mobile ad exchange: a really smart or really creepy development?

·       Telco's are exploring and entering the mobile advertising market: a really smart or really creepy development? Privacy expert Robyn Post (Deloitte) stresses the importance of transparent and responsible use of personal data.

 

·       Telecommunications operator Telefónica recently announced that together with Blackstone, they will be launching a mobile advertising exchange. How can and will these telco's ensure the privacy of their customers? On the 16th of April the telecommunications operator Telefónica announced that together with Blackstone, they will be launching a mobile advertising exchange. By starting up a new company called Axonix, they hope to offer their unique, accurate and wide range of data resources to advertisers. Of course the data will be anonymized and aggregated, but still consent requirements and the location data of customers can trigger some serious privacy concerns.

 

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