Sub-Sahara
Africa bears the highest disease burden in the world, nonetheless the economic
and technological advancements in the region provide opportunities to develop
and invest in mobile health solutions to improve basic access to health care.
What are the requirements to move towards scale and to build sustainable
business models?
Sub-Sahara Africa is forecasted to
be the fasted growing region in the world and mobile technologies are evolving
rapidly from simple communication tools into service delivery platforms. Positive GDP growth rates, improved
network coverage, high SIM penetration and the increase in health applications
and wearables are important drivers for mHealth. Integrating mobile technology
in current health care strategies provides new ways of health care and has the
potential to deliver healthcare to patients in the most remote areas. Despite
all the opportunities provided by the mHealth solutions, challenges lie ahead
as well, such as globally accepted guidelines, privacy issues and user
acceptance.
The mHealth ecosystem
The mHealth ecosystem is a large
and complex web of stakeholders that all need to provide their specific input
to fully utilize the possibilities of mHealth services. An integrated approach
and close cooperation is extremely important to move towards scale and
sustainable solutions. The question is, though: who will take the leading role
in bringing together all the different players. It is not only about conjoining
different resources and expertise - it is about changing the business.
Proactivity and innovative thinking are key to building a supporting
environment for the strategic implementation of mHealth.
Our ambition with this article is
to demonstrate to companies in developed economies, the value, opportunities
and challenges of mHealth services in developing and emerging markets.
More information
Would
you like to have more information about this topic, download the report “The
mHealth opportunity in Sub-Sahara Africa” [http://bit.ly/1fIA2qr
] or contact Jean Diop +31(0)88 288 5883.
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